I’m a former psychologist, accidental strategist and perennial multi-hyphenate. I’ve led the strategy discipline at one of India’s largest agencies. It’s been an adventure in partnering brands of all stripes in fulfilling & then exceeding their potential. We’ve achieved benchmark growth, built organisational capabilities and won strategy & effectiveness awards along the way, including at Cannes, WARC, D&AD and most recently, the London International Awards. 

I teach courses in psychology, persuasion and research at both business schools and traditional universities. I study aesthetics, enjoy contemporary art and mentor young women in what remains a male-dominated industry. 

I’m currently in the process of establishing an interdisciplinary strategy studio that allows me to bring my deep interests in culture, consumerism and our relationships with our ‘stuff’ into business. 
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Positions

Founder

  • The Stuff of Life
  • Jul 2021 - Present

2021

Dec 07, 2021
Dec 07, 2021
Led award-winning teams
Built organizational capabilities
Won Cannes Lions
Won the inaugural D&AD Impact Award
Launched brands in India
Rebooted brand portfolios
Global Brand Strategy
+ 5
Excited to be in a space where we get to showcase all the curiosities we're trying to chase. 
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