I’m a former psychologist, accidental strategist and perennial multi-hyphenate. I’ve led the strategy discipline at one of India’s largest agencies. It’s been an adventure in partnering brands of all stripes in fulfilling & exceeding their potential. We’ve achieved benchmark growth, built organizational capabilities and won strategy & effectiveness awards along the way, including at Cannes, WARC, D&AD and most recently, the London International Awards. 

I launched an interdisciplinary strategy studio that allows me to bring my deep interests in culture, consumerism and our relationships with our ‘stuff’ into business. 

I teach courses in psychology, persuasion and research at both business schools and traditional universities. I study aesthetics, enjoy contemporary art and mentor young women in what remains a male-dominated industry.