Took over as the product manager on Campaign Monitor, a tool for media agencies in WPP to ensure that they are executing their media buys in accordance with global best practices.
Led a team of 15 developers, designers, devops, and Customer Success
At that time, the tool did not have any users or customers. I kicked off a redesign and a re-thinking of strategy to focus on three things
Led a team of 15 developers, designers, devops, and Customer Success
At that time, the tool did not have any users or customers. I kicked off a redesign and a re-thinking of strategy to focus on three things
- Refining the value proposition so it is simple to understand.
- Focusing our attention on the user experience and using data to back up our decisions and validate our hypotheses.
- Putting our product KPIs and our data front and center with our stakeholders.