Hi, I'm Tina Gada(She/Her)Product Designer and User Experience Strategist based out of Dallas.

I’m currently working as Sr. Ux/Ui Designer from Vanguard, passionate to enhance the experience for users in FinTech Industry. I've ~5 years of experience in the UX industry with an M.A. in Human-Computer Interaction. My research Identify and Remove Digital Friction in the customer journey. I involve developers and business partners throughout the process to understand the scope and limitations of the project without compromising usability and customer pain points. I thrive to provide users with the seamless omnichannel experience they demand, hence I create unified views of the desktop, mobile website, and mobile app experiences. I have an excellent understanding of viewport and guideline systems with a great sense of atomic design systems to adapt designing for different viewports.

I build the trust of my customers by creating friction where they need it—and eliminating it where they don’t. I'm a team player with the ability to convert ideas into goals by taking a systemic approach. Coming from a background in both engineering and design, I love connecting the dots between business goals, technical constraints, and user satisfaction. Going forward in the pursuit of my ambitions, I seek to continue learning and growing.

Apart from my UX Skills, I highly advocate for inclusivity and accessibility whenever I'm designing or in general. I've been recognized as a Top 10 Mentor in ADPList. I was invited to Judge a UXathon Event at ACC University

In my spare time, you can find me listening to music - a big fan of Taylor swift and harry styles. Food is my second love and more than that I enjoy cooking. I am an Immature pianist and am learning sign language. I enjoy working out at the gym and playing squash. I love doing solo road trips, hence I decided to drive from NYC to Dallas. In the future, I want to take a 1month break and do travel to all the states in the USA in my Car.