HPNS Brewery

Happiness Brewery is a collaborative art project that offers to bottle a vivid memory, an unforgettable emotion, a thrill of the past that we'd like to relive and recall eternally.
A first series of bottles was inspired by memories and actual experiences of its creators.The production of bottles was then opened to users : everyone can suggest his memory and purchase its very own bottle (which is, of course, one of a kind). Happiness Brewery essentially is about love. A unique process for important moments to become immortal. A singular way to exorcise pains through a true artistic approach.
It is, also, a collaborative and constantly evolving project : everyday life's experiences are its constant source of inspiration.HPNS Brewery aims to create a catalog of emotions suggested directly by people's true anecdotes. Memories born in real people’s lives.Each suggestion is sent to HPNS Factory by email (Happinessisabeginning@gmail.com). If it fits the scope of the project, a bottle can be created and presented on the website.
 Each proposed emotion or memory has to be faithful to the spirit of the project. Nostalgia, love, sadness, violence can emanate from the sentence suggested by readers... as long as it is strong, definitely real and has a personal touch.
 Happiness Brewery is the latest project of Hpns Factory. It germinated during a period of great nostalgia. A time when the vivid memories of past times, friends, music and our youth became quite overwhelming ... We really wanted to seize all our past emotions, get the thrill back... We wanted to have a last an eternal taste of thoses delicious first times. Happinesss Brewery, catalog of emotionshttp://happinessbrewery.tumblr.com/Blog addresshttp://www.happinessisabeginning.com/HPNS Factoryhttp://cargocollective.com/hpns


Published: May 06, 2013

View my project on Behance