Built something new
Found early adopters
 If you're making something for a niche, you don't have to be universal. You can be totally different from other solutions and add specific things that are impossible in a generic product. 

Analytics tools track two different things: user acquisition and user behavior. While they can be related (we can check if users coming from channel X are more likely to use Feature Y), in 99% of cases we don't care.

I'm building jelytics for a very niche scenario, landing pages, which lets me focus on user acquisition metrics. Even better, I don't care about secondary stuff like geolocation. What really matters is what brought this user to my website and did they convert. You won't have to search for the number you need, it's right there, highlighted for you.