My name is Utsav Mahendra. I am an App enthusiast. Worked with brands like Airtel and Opera. I love to create, manage and measure different content for platforms to keep users interested and engaged. My strategy is to plan posts for each platforms. Each of these platforms should use the company's voice but have slightly different content. For example, Instagram should be more photo-based while Facebook can showcase things like the company culture of the brand. Youtube should be storytelling. When creating my strategy, I think of what each platform's audience expects from that platform.