Strategy and creativity, stories and numbers. I love to be guided by data to build a digital marketing strategy, communicate on social media and check the results achieved.

I'm an atypical humanist: I love knowing and telling stories, but I also love spending hours reading data on Excel.

This is because, more than anything else, I want to have a positive impact on the reality that surrounds me. 

I want the professionals I work with to be able to tell a story in which they can recognize themselves and achieve concrete and measurable business objectives.