Food for thought.
Use data to inform and optimize your content strategy, but make sure you are writing to solve a problem for a human. https://www.fastcompany.com/90724072/agile-content-development-an-iterative-process
Use data to inform and optimize your content strategy, but make sure you are writing to solve a problem for a human. https://www.fastcompany.com/90724072/agile-content-development-an-iterative-process