I introduced a shaping phase for product development, allowing product, engineering or design leads to gather problem definitions, customer insights and interventions. This avoids us converging on product requirements too early, before we've had a chance to consider alternative scenarios.

The one-pager ideally covers:
  • Short Title
  • Contributors, Stakeholders, Consultants, Slack and Priors
  • Mission Brief
  • Success Definition
  • Cost of Delay
  • Insights
  • Possible Interventions
  • Risks and Open Questions