I have spent 15 years turning ideas into multi-million-dollar revenue-generating products - building multiple solutions, from ground-up, in areas of Branding and Performance Marketing across Search, Display and Mobile.
 
Most recently, I was associated with mCanvas (a subsidiary of Affinity) where I served as the Co-founder & CEO, waging a war on mediocrity in mobile advertising. 

Why war you ask? To address 4 key problems of mobile marketing that waste millions of dollars each year - banner blindness, poor viewability, accidental clicks, and lack of storytelling.

How? By creating new ad formats that integrate phone sensors in the brand narrative and by introducing responsible pricing models that were unheard of. 

Outcome? 
* In < 6 years, mCanvas executed 1,000+ branding ad campaigns and earned trust of 400+ global & national brands such as Coca Cola, Disney, HDFC, Hyatt, Godrej, Mercedes, Mondelez, Netflix, Reebok, and Vistara.
* Won 51 industry awards for creative/campaign excellence at forums like Mobile Marketing Association – Smarties, Indian Content Leadership Awards, DMA Echo Awards, mCube Awards, Digixx Awards, and Drivers of Digital Awards.
* Partnered with India’s best ad agencies including Dentsu, GroupM, IPG, Madison, Publicis, & Omnicom and comScore top 100 publishers like Bhaskar, DailyHunt, Express Group, GulfNews, Rediff, Techcrunch, & Times of India in India, Malaysia, & UAE.


As an Advisor at TripperWiFi, an IoT-focused startup that is making International Roaming affordable and convenient, I help with Strategy & Marketing. 

I have been invited as a speaker/moderator/panellist at events organized by industry and education institutes like IAMAI, Indian Merchant Chambers, Confederation of Indian Industries, Exchange4Media, DMA Asia, FinancialExpress, ad:tech, iMedia, IIM Udaipur, and IIDE.

You can read some of my rants about marketing and advertising in AdGully, Afaqs, Business Insider, ET Brand Equity, Exchange4Media, and Impact Magazine.

Recognitions and awards:
* Agency Reporter’s '40 Under 40' list of Most Disruptive Minds
* Social Samosa’s '40 Under 40' list
* Content Marketing Summit Asia’s ‘APAC Content Moguls 50'
* ’50 Fabulous Innovative Leaders’ by World Innovation Congress
* ‘Digital Power 100’ by Impact Magazine
* ‘Powerful Influencer’ by AdGully
* ‘Marketing Influencer’ by DMA Asia


Reach out if you need career guidance, ad tech insights, or a bouncing board; together we can get it done over coffee. vishal r at g mail dot com or +91 99207 eight five six seven seven