I served as a one-man army collaborating with carefully vetted freelancers and agencies for 5 years under my digital marketing agency brand, Omega Digital, during which I:
• Managed over $570k USD in Google Ads spend across 8 businesses in 3.5 years for brands such as Clorox Pool&Spa, True Value Hardware, and Valvoline Express Care.
• Generated 89.12% of digital leads over the course of 2 years for Vietnam's top 3 international schools. (Cognita Schools Worldwide in Vietnam)
• Assessed customer needs/challenges, competitor offerings, & key trends to translate into investment plans for new marketing development & current marketing enhancement for clients
• Coordinated with & communicated strategy to stakeholders to achieve clients' marketing visions
• Shaped the long-term vision & strategy for clients' marketing
• Defined the marketing strategy and marketing roadmap for clients
• Cultivated deep understanding of particular market segments & customer groupings
• Gathered marketing requirements and aligned them with clients' business goals
• Analyzed external third parties to assess partnerships and marketing opportunities
• Collected quantitative data and metrics through market research
• Synthesized customer research
Among my many clients I was known colloquially as the wizard, unicorn, or secret weapon 🧙🦄⚔️ due to my ability to seamlessly integrate data from a variety of sources to inform my decisions, while employing a myriad of digital marketing skills including paid media, SEO, social media, CRO, automated email marketing, website design, customer research, and much, much more.
• Managed over $570k USD in Google Ads spend across 8 businesses in 3.5 years for brands such as Clorox Pool&Spa, True Value Hardware, and Valvoline Express Care.
• Generated 89.12% of digital leads over the course of 2 years for Vietnam's top 3 international schools. (Cognita Schools Worldwide in Vietnam)
• Assessed customer needs/challenges, competitor offerings, & key trends to translate into investment plans for new marketing development & current marketing enhancement for clients
• Coordinated with & communicated strategy to stakeholders to achieve clients' marketing visions
• Shaped the long-term vision & strategy for clients' marketing
• Defined the marketing strategy and marketing roadmap for clients
• Cultivated deep understanding of particular market segments & customer groupings
• Gathered marketing requirements and aligned them with clients' business goals
• Analyzed external third parties to assess partnerships and marketing opportunities
• Collected quantitative data and metrics through market research
• Synthesized customer research
Among my many clients I was known colloquially as the wizard, unicorn, or secret weapon 🧙🦄⚔️ due to my ability to seamlessly integrate data from a variety of sources to inform my decisions, while employing a myriad of digital marketing skills including paid media, SEO, social media, CRO, automated email marketing, website design, customer research, and much, much more.
