Customer Profiling: Why you need it
People come in all shapes and sizes. So how can all your customers be the same? They can’t. That’s why businesses have come up with the strategy of customer profiling. We know it sounds like something that you’d get done at the hands of your local law enforcement. That certainly is not the case.
Customer profiling is the process of finding the individuals that have the best chance of using and appreciating your product. Most businesses tend to put in a lot of effort in creating this profile. It’s a sort of structured approach that helps you know the goals your customers have, which features help them achieve those goals, and what’s the best way to reach them