The only thing changing faster than business strategies are the customer expectations that drive them. In this cutthroat era, having a customer focused business strategy is a clear edge you can have over your competitors. 

This is a fact supported by numerous studies over the years.

Take for instance the fact that 8-out-of-10 customers will take their business elsewhere after more than one bad service experience. That being said, it’s probably the best way to improve your business’s performance without investing heavily in resources. Mostly because customer focus is not much of a process but rather a culture.

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