Throughout the years, event marketing and technology have taken centre stage, and this has never been more apparent than in the hybrid and virtual event world. Events strategy, and ultimately, marketing and engagement strategy, has always relied heavily on technological advancements for decision-making and planning.
With the advancement of technology, audiences’ expectations are also rising for all three event formats – in-person, virtual, and hybrid. It is now expected of marketing and event professionals to capture that engagement and build their pipelines while managing teams and complex programs.
To improve the experience of attendees, event planners are developing new marketing strategies and releasing innovative technology tools.
10times asked Will Curran, the Founder of Endless Events, a comprehensive event management company, to share his expert viewpoints about event technology, marketing strategies, and the issues that event planners face with hybrid events.
Additionally, he shared the lessons learned from our recent event experiences that can be applied moving forward in order to build inclusive and, perhaps, lifelong communities.
Read/Watch: https://blog.10times.com/event-marketing-and-technology-insights-from-the-expert-will-curran/
Read/Watch: https://blog.10times.com/event-marketing-and-technology-insights-from-the-expert-will-curran/