William Ma
  • @williamma94
I am a digital analyst who specializes in web analytics as well as understanding the effectiveness of digital campaigns across different media platforms. I analyze & identify users behaviour in their customer journey, understanding which part of the funnel leads to high drop-off rates.

Besides that, I drive digital awareness among my fellow colleagues and clients via proper visual storytelling to make important data-driven decisions in the long run.
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Aug 2021 - Present

Assistant Marketing Manager, Mama Net

Jul 2017 - Aug 2021

Digital Analyst, dentsu international