push notification testing
作為一個平台方，嘗試憑藉「推播」功能，能達到「溝通」，並促成「轉換」率。我們應思考的是...
- 每週＿則的推播（超過三則無用訊息，可能會使 user 厭煩）
- 時段的選擇 （send push notification at the right time)
- 精選內容的挑選
- 推播內容有 emoji
作為一個使用者，可能想看到的推播
- 提供有興趣的品牌資訊
- 提供符合 user 需求的相關優惠（精準的個人化推播）
- 在對的時間點提供對的提醒，例如，早上八點半提供咖啡券優惠
研究發現，一個 user 一天會收到四五十則的推播，最後，我們的解法是以一週一份統整報告，提供 user 推播精華集的資訊彙整。
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Push notification testing
As a platform, we try to achieve "communication" and "conversion" rate with the "push notification" . Here's what we should think about...
As a platform, we try to achieve "communication" and "conversion" rate with the "push notification" . Here's what we should think about...
- weekly push notification (more than three useless messages may annoy users)
- Sending push notification at the right time
- Selection of Featured Content
- Push content with emoji
as a user, you might want to see
- Provide information about the brand i love
- Provide relevant offers that meet the user's needs ( personalized push notification)
- Provide the right alert at the right time, for example, a coffee coupon offer at 8:30am
The research found that a user would receive 40 to 50 push notifications a day. Finally, We solved this problem by providing a weekly consolidated report. The report contains the highlight of push notification.