Became a taste tester
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alternative meat
just group
good meat
+3
How would you define meat "good" in the sustainable space?
I was one of first in the world to try lab grown chicken meat. A single cell from a feather cultivated & grown into a solid piece of protein, made in a bioreactor.

So I want to talk about meat today. They say meat has all the essential amino acids that humans need to complete their diet. But at what cost to the planet can we continue to consume meat in denial. I enjoy the taste of meat, but I have significantly become conscious of my consumption of it, trying to stick to only eating it when I'm at a restaurant for an occasion or at a friend's place for dinner. But where I can, I opt for meat free food as 60-70% of my current diet.

Two meat industry factors that concern me is the most:
🔹 Deforestation. Over a quarter of the Earth's land area is used for grazing or growing food for farm animals. Meat production is to blame for deforestation globally, particularly the Amazon which is reaching its tipping point. By taking our land, trees & natural habitats, the gases and carbon that pollutes our air and warms our globes have no way to be filtered out because they cut down the trees...

🔹 Inhumane. The happy looking animals icons you see on packaging is a lie. The industry is essentially a slaughter house. In America for example, 99 percent of meat comes from factory farms where a football size field is snout to snout packed with animals. They can barely move, they breathe in ammonia from the decomposing waste & there is barely sunlight. This is a perfect place for a new flu or virus to cultivate...

The Just Group from San Francisco have been working on this for 5 years. With perseverance, Singapore is the first country IN THE WORLD to approve the first type of meat to pass all regulations. Why? Because Singapore is forward thinking & as a small country that heavily relies on importing food, they need to plan for the future. We don't have land here to grow food on farms so it's about adapting & moving forward with sustainability at its forefront. Id the intercontinental hotel was a bioreactor lab, they could feed half of Asia, cutting out land mass and inhumane farming. So, would you try @goodmeatinc ?