Want to collaborate?

Right now, you can get in touch with me for a few things:
Participating in User Research
Guest lecturing
Open Source Contributions
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Shopify Consultant helping stores make more $$$
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I'm available for
Oct 29, 2021
Oct 29, 2021
It's the little things! Like everything we do the small details pile up to affect outcomes in a large way. This cart experience from Fanatics, Inc.. is absolutely spot on and executed professionally. Nothing is revolutionary here of course, but very intentional.

1. Code "Pumpkin" - seasonal, easy to remember, was pre-populated in the coupon bar for me when I arrived in the cart. My item was not discounted yet, I had to take action and press "Apply".
2. Upon clicking apply, a success message was presented below the coupon code box. "Your discount was successfully applied"
3. Here's the closer. *"Order Now to Save $18.00"* pops up beneath the cart total and just before the checkout & express checkout options.

The order of operations here allows for a buyer a split second to consider and think about the value fanatics is giving you, almost their moment to take credit for the sale. You have to see that this is a discount because you are triggering it. Then its value is reenforced in dollars right before the critical moment of entering checkout and an element of urgency is presented. #ecommerce #buyerpsychology #cro
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Mar 01, 2020
Mar 01, 2020
Excited to join Above The Fold as Founder / Chief Consultant! 🎉
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Founder / Chief Consultant, Above The Fold