DevRel Strategist

Created by Tessa Kriesel, Dir. of Dev Advocacy & Community at Lacework
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What everyone's up to

Nov 14, 2021
Created a framework

Developer Advocacy Value Cycle


The DAVC focuses on three stages of a continuous cycle: Engagement, Impact, and Enablement.

  • Engagement: Are we building the right relationships?
  • Impact: Are we helping the company be successful?
  • Enablement: Are we helping developers be successful?

By answering these three questions, developer advocates can effectively gauge how well they are performing.

https://theworst.dev/developer-advocates-guide-to-metrics-and-reporting#developer-advocacy-value-cycle
DevRel Manager, Apollo GraphQL
Oct 24, 2021
Wrote a Blog Post
Created a framework
Created an Illustration
Created a diagram with Figma
+ 2
Over the last few months at Apollo, the DevRel team has been using a new framework called DX Audits to document, report, and address product friction. Product friction is the pain points developers face when completing a given workflow.

https://theworst.dev/developer-advocates-guide-to-addressing-product-friction
DevRel Manager, Apollo GraphQL
Aug 23, 2021
Designed an Airtable Template
Created a framework
Created a comprehensive Airtable template as a single source of truth for tracking prioritized customer outcomes (per my product definition framework), feature and capability delivery to enable those outcomes, resulting business outcomes and performance, delivery roadmap, and more. 
Aug 18, 2021
Wrote a Blog Post
Wrote an article
I wrote about our approach to developer advocacy at Apollo and how it's enabled us to have more productive conversations about developer issues with other teams, produce artifacts that are referenceable and sharable with the company, and create an environment of consistency that makes it easier to onboard new developer advocates.

https://www.apollographql.com/blog/community/devrel/dx-audits-a-framework-for-developer-advocacy/
DevRel Manager, Apollo GraphQL