Qualitative Researcher

Created by Ashley Kolodziej, Assistant Creative Director at Boston University
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What everyone's up to

Aug 01, 2021
Volunteer with SocialLife
Member of a Research Project
Researcher of the Life Story Project
+ 1
Những ngày phong toả, chỉ ở nhà vẫn có thể là Volunteer của những dự án nghiên cứu. Mình chỉ như nhà nghiên cứu lịch sử, góp nhặt những câu chuyện cuộc đời và lắng nghe cách con người ghép nối cuộc đời của chính mình.

[Sharing Stories - Buổi sinh hoạt định kỳ lần thứ 5] | Viện Nghiên Cứu Sociallife

*Social Life History Lab là một trong những Research Lab của Social Life.
Researcher, Social Life Research Institute
Mentioned in Wall Street Journal
Designed a virtual reality experience
Conducted virtual reality research
Conducted Quantitative Research
Conducted qualitative research
+ 3
Our team's moral decision making and haptics in VR research was written about in the Wall Street Journal!

https://www.wsj.com/articles/how-new-technology-is-illuminating-a-classic-ethical-dilemma-1465395082 
Jul 01, 2021
Design thinking
Developing an MVP
Conducted qualitative research
+ 1
Led a great design thinking process with my team and some additional stakeholders for an internal product related to process management. It was fun and informative, looking forward to seeing the results of it! 
Senior Product Manager, Volkswagen Digital: Lab

Camilla Carabini

with

Jupiter

Jul 23, 2021
Joined an Early Adopter Program
Traveled to Mali
Researching on crypto
+ 1
I travelled to Bamako, Mali, and explored ideas, opportunities, perceptions of people towards microcredit and the crypto world.
Conducted usability testing
Conducted user surveys
Conducted sentiment analysis
Built a custom survey with Qualtrics
Wrote a user research protocol
Presented findings and recommendations
+ 4

Ran a comprehensive user research study for the BU Homepage redesign


For this project, my role was solely user research. The Boston University homepage was undergoing its first major redesign in a decade, and the stakeholders wanted to ensure the new design was on target, easy to use, and accomplishing project goals before moving into development. Specifically, testing the usability of the new mega navigation pattern was important, as the new design moved away from mega hover states which made content discoverable more quickly. My job was to propose a plan for research which would answer these questions, design protocols, organize and supervise moderators, and review the data and present findings.

I used a blend of quantitative and qualitative research, including a custom-built survey in Qualtrics with logic and branching, custom-built functionality to track if a prototype menu was opened in Qualtrics, and audience segmentation over five audiences. Two key audiences were also identified for in-person usability sessions, where a moderator observed the participant, recorded their screen, and asked follow up questions. During these sessions, my goal was to identify if there would be any challenges to implementing the new mega navigation from a usability perspective. The study also had a brand perception section, which sought to measure participants’ perception of Boston University based on the design they were presented. For this section, I used Likert scales as well as open-ended text with a sentiment word analysis tool.

The findings were super interesting, and I was able to follow up with recommendations as well. Check them out in full here!
UX & Product Design Lead, Boston University