Leigh Hoopes

@leighkhoopes
Pro-Enthusiasm
Cincinnati / Northern Kentucky
she/her/hers

Content Strategist

Writer

Neurodivergent

New Ideas

LGBTIQA+

Digital Strategy

Yoga Teacher

Content Strategy

Burnout Survivor

Brand Marketing

Creative Strategy

Antiracist

Book Club Organizer

Email Marketing

LGBT+

Brand Strategy

College Graduate

DEI Advocate

ADHD

Digital Marketing

Workshop Facilitator

Mental Health

Women’s Empowerment

Life Long Learner

Marketer

Book Worm

Volunteer

Mentor

Strategy

Writer (fiction & essays + business), strategist (digital & creative), yogi (hatha & vinyasa flow + energetic/elemental), enthusiast (cats, astrology, skincare, cartomancy, books, TV, sleep). Hit me up if you want to discuss any + all of the above!

I'm open to

brand strategy consulting,

email marketing consulting,

copywriting,

organizing marketing campaigns,

and planning digital ad campaigns.

Contact Me

Resume

Jan 2020 - Present

Associate Director of Strategic Planning, Barefoot

Nov 2018 - Jan 2020

Senior Strategic Planner, Barefoot

Links

Leigh K Hoopes on Medium

The Enthusiast - a weekly newsletter

Portfolio

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Content & SEO Strategy

The Enthusiast: Krampus Loves You and So Do I

I started a newsletter! It's called The Enthusiast, and every weekend I’m sending a rundown of five things I'm loving, plus some bonus links for good measure. So far it’s included music, movies, TV...

Wrote about the whole "return to office" thing: https://medium.com/@lkhwrites/im-one-of-those-weirdos-who-actually-wants-to-go-back-to-my-office-bec3933c1a63

Writing

For Labor Day, I wrote about the misnomer of #QuietQuitting, how it impacts more than just a single employee and their manager, and why the ones who aren't quiet quitting are the ones management sh...

Wrote whatever this is in response to a "How to Be Kinder to Yourself" prompt: https://medium.com/@lkhwrites/note-to-self-a-swot-analysis-of-being-kinder-to-myself-e475e37235cc

Reviewed my favorite TV shows/streaming programs of 2021: https://medium.com/@lkhwrites/2021-tv-faves-comedy-now-with-feelings-10a18eccf110

Last year, I thought it would be the best thing for me to use only “natural” beauty & skincare products. This year, I finally realized I was wrong: https://link.medium.com/2qWtDNqhXib

Healthcare Experience

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Presented targeted audience segments as part of in-depth content strategy approach based on existing personas and utilizing multiple data sources to inform audience journey development, channel str...

Presented in-depth customer journeys for national health system client based on core target audience segmentation research & recommendations. Focus included multiple touchpoints, sentiments, goals,...

Presented comprehensive owned channel strategy for national health system client with recommendations for owned digital channel messaging and content based on new patient journey model and in-depth...

Presented audit findings and analysis of 5 competitive brands for national health system client. Made recommendations for website ux and content creation and optimization, along with opportunities ...

Yoga Teacher Training

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Taught my final YTT-200 Practicum class! Now I just need my "diploma" for my official certification and I'll be a real, live yoga guide!

Completed workshop on Trauma-Sensitive yoga

Completed coursework and in-person sessions for my 200hr yoga teacher training! Now I just need to finish paperwork, write my teaching philosophy, take the written test and complete my practicum cl...

Started 200hr Yoga Teacher Training with Dr. Nikki Owens at Mint Yoga Studio, Ft. Thomas KY