As a long time fan of FromSoftware games, I never doubted that Elden Ring will be a phenomenal experience. This dark action-RPG sold over 12 million copies within weeks of launch and become the   top-reviewed video game of 2022.

Elden Ring seamlessly combines George RR Martin’s story-telling and FromSoftware’s ability to develop impeccable gameplay, incredible tone-setting music, and unparalleled art direction.

With Elden Ring, FromSoftware has set up a high bar for other open-world games and in the process has broken many long-established, unsaid and sometimes outdated rules of game design. I am positive that Elden Ring's success will positively impact the gaming industry as it leaves a lot of lessons for the studios and they can use these lessons to create more memorable experiences.

A UAE based personal finance and insurance player needed help in developing a strategic charter to expand and win in more countries in GCC/MENA region. 
I helped prepare a core guidance document that may be used as "market guide" for target markets for evaluating assessment and entry opportunities. 

Advised a philanthropy tech startup on entering the CSR ecosystem to make CSR giving more effective and efficient through its platform. Designed entry and GTM strategy to scale the volume of transactions on its platform to a Gross Donation Value of ~US$150MM. 

You must have come across the images of Venn diagrams depicting the intersection of comfort / discomfort as Magic Zone. I don’t quite agree. 

Successfully completed the course Writing With Flair: How To Become An Exceptional Writer on 05/01/2020 as taught by Shani Raja on Udemy. 

Published in Age of Awareness - one of the biggest publications on Medium.