Content Strategy

Created by Mihnea Miculescu, Head of Brand Engagement at Tilney Smith & Williamson
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What everyone's up to

Built something new
Wrote marketing copy
Working on site
Published a YouTube video
Made my first YouTube video
Created YouTube channel
Made a new YouTube video
+ 5
I saw another founder market his startup with a YouTube channel. His strategy is to provide genuine advice about the space in general including on how to effectively use his competitor's products. It seems like a really good strategy so I decided to start a channel on personal knowledge management.

I don't plan to talk about my competitors products as much (though that seems to be the "growth hack"), but I do plan on talking about general practices that have helped meĀ  with PKM.

My views are a bit contrarian. My first video is on how inbox zero is useless which is not what most productivity gurus say. Time will tell if this helps bring traffic to Dynomantle or not.
Updated a Product Feature
Redesigned a Product Feature
Working on site
Built something new
Designed onboarding flow
Built a feature
Created Customer Onboarding Assets
+ 5
I took a step back from marketing to work on onboarding for a week. The reason was that I was actually getting a good amount of signups, but most were not sticking around for more than a couple of days.

The classic problem of PKM tools is that they are either a blank slate or filled with content too generic to be useful. That makes onboarding hard.

I attempted to mitigate this with prebuilt notebooks around specific topics. People seem to use them, but they are not having the intended effect of being helpful.

Spent a bit of time revising the software development notebook as that was the most commonly used one.

It used to be just a collection of random notes I had, which now seems obvious are not useful to many people.

Now I have sections explaining the random notes and how people can use that as inspiration for their own note taking.

I also have new sections for notes from when I was learning new technology so people can use that as inspiration as well.

I suspect some people may be adding this notebook wanting to learn to code which is not what it provides. I am looking into adding that in the future.

Here is a screenshot of the new notes.
Built something new
Working on site
Wrote marketing copy
Launched a landing page
Updated a Product Feature
+ 3
I'm starting to prepare for an ad campaign and decided I wanted a couple more landing pages in place. I'd like to run three campaigns: one focused on information overload, one on personal knowledge management, and one on the email integrations since that's part of the paid tier.
Here's what the PKM landing page looks like.
Wrote a Blog Post
Working on site
Wrote marketing copy
Wrote an article
Worked on a project
+ 3
I found that my personal story for why I built Dynomantle was a lot more engaging for people than my marketing message.
While I think this only has an appeal to the indiehacker demographic, I still felt it was worth writing and sharing with people.

Check it out here
Wrote marketing copy
Wrote marketing plan
Working on site
Updating my website
Updated a Product Feature
+ 3
I've been trying to figure out a good way to describe what kind of app Dynomantle is. A Personal Knowledge Management (PKM) tool is probably the most accurate.

I've been hesitant to use that term because Dynomantle is so different from other PKM tools. It does things they don't, but it is also missing a lot of features they offer.

A lot of folks looking for PKM tools look for those features that I never intend to build. That's probably ok because I'm not targeting those folk. My demographic is people who need a PKM tool, but are overwhelmed my complex PKM systems. They need something simpler. Something stress free. Something that let's them be busy with their real work.

This is something I'm probably going to hone in on with my messaging going forward.

Check out the app here!
Built a feature
Updated a Product Feature
Built something new
Wrote a Blog Post
Working on site
+ 3
I spent a while thinking about what Dynomantle's onboarding experience should look like.

In the end, I decided to go with something simple: a single bookmark to the Dynomantle help page.

The help page is publicly accessible and could gain some SEO. The single bookmark in the app uses the app features in the onboarding.

Check it out here!

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