Go-To-Market Strategist

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What everyone's up to

Jan 15, 2022
Command of the message.
Developed brand positioning

Have you ever gotten positioning right?

Honest, humble answers might lean towards "no" rather than "yes". 
I'm 80% there, after a Command of the Message workshop. 

We worked towards developing all essential assets – from key messages to proof points and differentiators – to enable the entire company on selling, marketing, and connect effectively with customers. 

The remaining20% is the hardest – and that is turning all of this work into audible ready language that customers instantly relat to. 

What's your experience with positioning from a sales and PMM perspective?
Presented a business case
Participated in a Case Competition
Monetizing Methane | RICE Business Energy And CleanTech Case Competition (RBEC3)

Presented technology that addressed capture and detection of methane at rates lower that 1,000 scfm. Focused on methane produced in Oil & Gas and Landfill projects; Collaborated with three additional graduate students and presented as finalists to the RBEC3 panel.

Rice Business Energy and Cleantech Case Competition | Jones Graduate School of Business at Rice University
Oct 18, 2021
Working with IoT
Presented a business case
What might be a Business Case for tracking chairs inside large indoor facilities?

When people can freely arrange chairs, they tend to change their location quite often and create different constellations.

I can imagine an IoT system that tracks if a chair is occupied and where it is located. This data can be combined with a Management System that keeps scheduled events, day of the week, local time etc.

Let's say a huge indoor playroom for kids (this location inspired me to write this post). What kind of Business Case can you imagine?

This purely hypothetical example shows once again that technology (hardware and software) is already available - the Business Case is what needs to be invented.

Any ideas are very welcome! Feel free to be as creative as you can :)
Led a marketing film shoot
All day film shoot for MotivateU
Wrote an article
Developed a business case
Been working with the team on our last study about the impacts of iOS 15 on email marketing.
Things is gonna be huge

CEO, Make Sense For Digital
Led a marketing film shoot
Worked on casting, storyboarding of the Spotify x PlayStation ad film and oversaw the ad film shoot
Strategy and Operations, Spotify