Posts

Luke and Dan are building one of the most fun and meaningful consumer products out there, helping people turn every activity into a moment worth celebrating. #AnyDistanceCounts isn't just a tagline...

Natalie Rothfels, Ely Lerner, and I wrote about the three common myths we see around churn and what to do instead (on the Reforge blog): https://www.reforge.com/blog/churn-rate-myths

I was a panelist on Chameleon's UX Research Expert Roundtable alongside Pulkit Agrawal, Roberta Dombrowski, and Jaime Creixems. See the full video here: https://www.chameleon.io/videos/ux-research-...

I delivered the opening keynote for User Research London, titled "Building Your Research Team may cost you your Research Practice." The core idea of the talk is that we, as a discipline, have overl...

In partnership with Maze and ADP List, I co-authored "Democratizing Research to Deliver Impact at Scale." We wrote this playbook specifically for UX leaders looking to scale research at startups, e...

The User Research Yearbook is a directory of essential voices in User Research: In one way or another, all of the folks in the UI High Class of 2022 have contributed their voices, energy, and time ...

As a researcher, one of the most common conversations I have is around NPS, so I shared a few thoughts about how You're (Probably) Using NPS Wrong via the Reforge blog.

Over the past year, I’ve partnered with Nicole Zeng & the team at Balsa on “The Shape of Building” - a report on what it’s like to build software today. This work is meant to be illustrative more t...

One of the things that I deeply believe is that all research has a cost — to you, your participants, your team, and your organization — and you want to do research that is worth the cost for all pa...

Jennifer Li invited me to provide feedback on her excellent essay "The Research Mentality." In it, she defines this perspective as well as the importance of it to companies of all sizes: “A researc...

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