When I document the marketing tech stack, my objective isn't just to list the tools and software we use. I want to help build best practices and share advanced tips to help my teammates level up their productivity.

So, I made this presentation introducing my most helpful keyboard shortcuts.

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60 Days as Marketing Hire #1

Set up the tools and playbook to scale the marketing team. Redesigned the marketing site and the onboarding flow, in collaboration with developers and designers, to optimize conversion rates. Started running experiments with SEO-driven content. 

Setting up Tech Stack

We use a set of tools to work better as a remote-first team.

Mainly, Slack our internal email, Slite our knowledge base and company encyclopedia, Pitch our PowerPoint alternative, and Figma the design tool. We may also use more specific job-related tools such as Webflow, Livestorm, Ghost, Typeform, Zapier, and 50+ more.

We keep experimenting with new tools and software. The tools we use today aren't the ones we'll use tomorrow.

Learn more →