Your Garbage is Amazon’s Gold.
Last quarter, Amazon signed an agreement to acquire a new machine, that turns your garbage in to that shiny yellow metal, for $1.7 billion.
iRobot is a technology company that designs and builds robots. iRobot is best known for its Roomba line of robotic vacuum cleaners.
iRobot also makes military and law enforcement robots, home security systems, and pool cleaners.
𝗪𝗵𝘆 $𝟭.𝟳 𝗯𝗶𝗹𝗹𝗶𝗼𝗻?#DustToData
More than 40 million home robots have been sold worldwide, making it the best-selling robot in history.
The iRobot Roomba creates a map of your house as it cleans. This map is used to determine the most efficient cleaning route and to help the Roomba avoid obstacles.
𝗛𝗼𝘄 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗮𝗽/𝗼𝗯𝘀𝘁𝗮𝗰𝗹𝗲 𝗱𝗮𝘁𝗮 𝘂𝘀𝗲𝗳𝘂𝗹?
1. Size of the house and location can be a proxy for your wealth.
2. A house that doesn’t have a lot of furniture can be sold more furniture.
3. Toys as obstacles indicate you have kids.
4. Pet hair indicates... you get the drift!
Earlier this year iRobot said that “Roomba j7 and j7+ robot vacuums have detected more than 43 million objects in people's homes.”
Now that’s gold for #Marketers
mined by Amazon.
𝗛𝗼𝘄 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗚𝗮𝗿𝗯𝗮𝗴𝗲 𝘁𝗼 𝗚𝗼𝗹𝗱?#BusinessStrategy #InHouseDataLiterally