Ron Elius Santos
 Verified
  • @eliussantos
  • Helping products have delightful UX through the written word.
  • Philippines
  • He/Him

Hello! Thanks for visiting! I’m a UX writer, and I help software products have delightful user experience through the written word.


The abundance of information that we see, read, and experience today is confusing, overwhelming, and noisy, and it affects both the customer and companies.

Companies need to get rid of the noise and provide clarity for their customers.

How to build clarity?

Let’s start with how we experience information.

Whether the information is from a website we see, a content we read, or a microcopy we interact while using a product, the information needs to have these three winning qualities:

  1. Relevance — what does it solve?
  2. Relatability — how does it make them feel?
  3. Resonance — why does it matter to them?

To have these winning qualities, the written word must be clear, confident, and contextualized.

Why it matters:

  • Clear gives relevant information for their problems.
  • Confident provides relatable content that gives them direction.
  • Contextualized fosters insights that resonate and matter in their lives.

Written words can leave a lasting impact on the user experience.

Remember: If it’s cluttered, it builds noise. If it’s crisp, it creates a signal.

Let’s make a difference in writing and designing information for products that matter to you and to your customers.

Follow me for content writing, UX writing, and writing about exploring personal libraries (my personal project). I'm also learning about content design, so follow me along my journey.

If you need my help, let’s connect. I’ll help you achieve that clarity and delightful user experience through the written word.

Let’s provide clarity to delight!

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Contact Me

Resume

Jul 2017 - Present

UX Writer, Self-employed

Portfolio

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Purposeful rest is a part of our creative journey. It’s okay to pause on your content activities if you feel you’re pushing yourself too much. It’s not healthy when you force yourself to create con...
To get more creative, let's remember our elementary days. Collecting ideas is a tedious, repetitive, and boring process in our creative lives, but it’s the only way we get clarity. Just like our li...
The creative journey starts within us. ““We are shaped and fashioned by what we love.” — German writer Johann Wolfgang von Goethe” At the start of our creative journey, we’re like kids who are exci...
Transitioned from Conversion Copywriting to UX Writing. I still love writing copy that brings conversions, but when I got introduced to the world of user experience, I fell in love. User experience...

Exploration of personal libraries

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The argument between physical books and digital books What's the fundamental difference between reading physical books and E-Books? Both formats can provide information and have their own pros and ...
What are the similarities between content and food? You love food based on your preferred taste. If you’re together with your family or friends, their preferred foods might not be your favorite. • ...
A shocking study about the power of authority and persuasion. To better understand how we respond to a person of authority and why we keep obeying their orders even though their orders are dangerou...
What are logical fallacies? ““Fallacies are fake or deceptive arguments, arguments that prove nothing.” “Fallacies often seem superficially sound, and far too often have immense persuasive power, e...

Getting clarity through writing

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Why do people call writing is like having a superpower in our modern society? It’s just ink on paper or words on the screen, right? This is the most literal first impression for most people, but it...
How does freewriting clears your mind? There are three things I noticed about myself after 40 days of doing freewriting or writing morning pages: (I have a better morning energy compared to not doi...
Have the courage to offend. Our modern age of information is full of noise. The bar is lower when you join today, but at what cost? Monotony. “Hey! Their posts work, let’s copy them!” People will j...
Learning + Practicing = Clarity to your work In my quest to develop my voice, nothing is more revelatory than the act of making things and doing the work. I’ll get a clear direction to the destinat...

Books and Notes

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Why do book covers matter in today’s information overload? “Don’t judge a book by its cover” - a classic idiom that’s still relevant today. In its pure meaning, you don’t want to judge the value of...
Love is something older than humanity, more ancient than the desert. Ever since I started building a reading habit, I’m exposing myself to the works of phenomenal authors. It’s one of the best thin...
Reading books cures our ignorance Reading has been part of our lives since we were kids. I sure love reading books. Reading books is like opening a portal to another world, delving into fantasies, ...
The best thing I started this year was to expand my intellectual curiosity. This means I’m doing these important activities for my personal growth: 2. Reading books (70% Non-fiction, 30% Fiction) 4...