Ron Elius Santos

  • @eliussantos
  • Helping B2B products have delightful UX through the written words.
  • He/Him
  • Philippines

Hello! My name is Ron Elius Santos, I’m a UX writer, and I help B2B software products have delightful user experience through the written word.


The information we see, read, and experience today has more noise than signal. 

The abundance of information (the noise) is the reason for our overwhelm and confusion when using tech products.

Companies need to get rid of the noise and provide a clearer path (the signal) for their customers.

Failing to do so will cause you to lose them.

How to build content signals?

Let’s start with how we experience information.

Whether the information is from a website we see, a content we read, or a microcopy we experience while using a product, the information needs to have these three winning qualities:

  1. Relevance — what does it solve?
  2. Relatability — how does it make them feel?
  3. Resonance — why does it matter to them?

To meet these winning qualities, the written word must be clear, confident, and contextualized to build signals.

You might ask why? Here are the reasons:

  1. Clear because people seek relevant information about their problems.
  2. Confident because people want relatable content that gives them direction.
  3. Contextualized because people love resonating insights that matter to their lives.

Written words can leave a lasting impact on the user experience.

Remember: If it’s cluttered, it builds noise. If it’s crisp, it creates a signal.

I believe when writers and designers work together, they can provide a delightful user experience.

Let’s make a difference in writing and designing information and products that matter to you and to your customers.

Follow me for content writing, UX writing, and writing about how to deconstruct collective curiosities that matter to you and to your readers.

If you need my help, let’s connect. I’ll help you build a delightful user experience through the written word.
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Positions

UX Writer

  • Pressed Copy
  • Jul 2017 - Present

Ron Elius's Collections

Exploring collective creativity

6 Highlights

My 2021 Highlights

3 Highlights

What Ron Elius's working on

What Ron Elius's working on

2022

Jan 19, 2022
Jan 19, 2022
Wrote an article
Published a story
Shared a thought
+ 1

To get more creative, let's remember our elementary days.


Collecting ideas is a tedious, repetitive, and boring process in our creative lives, but it’s the only way we get clarity.

Just like our life in elementary. We are the kids who collect everything.

Kids who are brimming with curiosity love exploring their environment.

Whether quiet or energetic, kids are kids. They love things that make them joyful, and as a kid, they will collect everything.

Collecting what makes them joyful is their way of learning.

Until they hit a turning point where they see their collection as junks.

What will they do with their collection? They will pick only the things that make them joyful.

In short, kids will pick their favorites because it gives them a clear understanding about what they love.

If it makes them happy, they will choose it, and they will discard the rest.

Maybe you’re thinking:

“We’re not kids anymore, we don’t have the luxury of playing, or even time.”

The reality is we just don’t see it in plain view. It’s not painfully obvious that at every moment in our lives, we’re in a mode of collection.

Whether we’re working or resting, we’re always collecting.

Repetition is boring, but it plays an essential part in our creative journey.

Ideas are everywhere, we won’t know if an idea is interesting unless we collect them.

Like what Jack Canfield said:

“Repetition is the key to real learning.”

Don’t stop just because it’s boring or repetitive. Stop if it’s not giving you the joy of learning.
UX Writer, Pressed Copy
Jan 17, 2022
Jan 17, 2022
Wrote an article
Tested a new product
Shared a product review
+ 1

A simple note-taking app that will help you explore the uncharted territories of the internet.


Let’s be honest with ourselves. We love reading content on the internet about the topics close to our heart because they serve a specific purpose in our lives.

Specific purposes like:

  • Solving a problem
  • Writing an article about an idea
  • Seeing what’s new and interesting
  • Exploring diverse products in your industry
  • Reading new discoveries in the field of science and technology

Content has been in our lives even before we we’re born, and even before content, the written word already exists.

Writing predated content.

History tells us that the first form of records were written on tablets.

It was the Sumers who had invented the first instance of writing, and the early writing system was called cuneiform.

Without the invention of writing, our current civilization will perish.

Why? We won’t know what had happened in our past. If there are certain calamities that we’re unrecorded, we won’t know how to stop or prevent those calamities in the future.

That’s just an example of how writing helped and built a strong foundation for ancient civilizations.

Now, we’re seeing the results of constant pursuit of development. We humans love to know everything, even though our inevitable fate of failing to reach the fountain of knowledge is always near to us.

Our pursuit of knowledge is perpetual, the same as our desire to develop new tools for new problems.

It’s interesting when we experience the phenomena of getting answers to our questions, then we get another set of new questions.

It’s never-ending.

What’s all about this? What’s the relation of a note-taking tool to these?

Well, we have built another civilization, but this time, it’s not only composed of one country, nation, or continent.

It’s the entire expanse of the internet.

From writing on stone tablets, to tapping on a glass screen with our smartphones. A tap of our fingers, we can explore the current discoveries we’ve accomplished as citizens of the internet.

Note-taking tools are our primary compass for navigating the wilderness and oasis of the internet.

There are so many uncharted territories waiting to be discovered.

Note-taking tools will help us collect information, gain knowledge, and build our skill set.

Yes, at first glance, we might think that this is not a revolutionary invention because it existed even before the dawn of the internet. But the information we wrote on a piece of software will live through the test of time.

Until its inescapable demise.

Note-taking tools such as Dynomantle (https://www.dynomantle.com) will not only help you traverse the uncharted territories of the internet, but it will also help you record a piece of history that only you know—your own story.

Your own time capsule that you can save for the next generation of historians eager to unravel the records of your existence.

Carl Sagan once said:

“There’s something magical about the written word. It connects us to the past in a way no other technology can.”

Explore the unknown, collect information, digest it, learn from it, act on it, and write what you’ve discovered.

It’s the right time to build your story, because...
UX Writer, Pressed Copy
Jan 14, 2022
Jan 14, 2022
Wrote an article
Published a story
Shared a thought
+ 1

The creative journey starts within us.


“We are shaped and fashioned by what we love.” — German writer Johann Wolfgang von Goethe

At the start of our creative journey, we’re like kids who are excited to explore the world around them.

We’re eager to play anything that our hands can reach.

Our enthusiasm for adventure and thrills will not cease until our first step.

“The world is your oyster” rings true when we’re just getting started.

For every thing we see, we see an idea, and for every idea, we see opportunities.

Opportunities to get curious and see if it resonates with us.

If something doesn’t spark our interest, we forget it and move on to the next.

We’re not bound to make our first step the right one. Instead, we’re free to experience the world.

The creative journey starts within us.

When writers love what they’re writing about, they’re able to produce more meaningful work.

If we identify what ideas that resonate with us the most, it’s easier to create a work that we’re proud to share with the world.

Can we apply this ‘creative freedom’ to the business world? Of course!

Every business starts with an idea.

Ideas are evolving, but they’re still rooted to our beginnings.

Once we lose sight of our beginnings, our work will not represent the vision we had when we’re just getting started.

Build the business you want to run that reflects your starting point and be proud of it.
UX Writer, Pressed Copy
Jan 12, 2022
Jan 12, 2022
Wrote an article
Published a story
Shared a thought
+ 1

What’s the best thing to do if you’re getting started in writing?


Don’t skip this first step:

Finding ideas that resonate with you the most.

If you don’t like an idea, and you write about it, whatever you wrote will not resonate with you.

The work you’ve done will not reflect your vision.

Have you noticed yourself that you’re drawn to certain kinds of work because you like the idea behind it?

It’s similar to writing.

If we like the information we read because it’s interesting, and it resonates with us, we’ll feel we have to contribute our thoughts to it, so we can continue it through our own lens.

Like what Austin Kleon wrote in his book “Steal Like An Artist”:

“When we love a piece of work, we’re desperate for more. We crave sequels. Why not channel that desire into something productive?”

So, why write about an idea that bores you? People hate boring stuff.

It’s hard to find ideas that resonate with us because we’re living in information abundance.

But what’s easy is that we can sift through the noise and identify idea signals.

The human brain filters thousands of information.

Once you find a captivating idea, you cannot stop your brain from getting curious.

Once we get curious, we listen to its signal.

Then we’re obliged to write about that fascinating idea.

Besides, writing is all about exploring our curiosities.
UX Writer, Pressed Copy
Jan 11, 2022
Jan 11, 2022
Published a story
Wrote an article

The unpredictability of the creative journey


One part of your creative journey is mapping the trail of ideas you encounter along the way.

It doesn’t matter if some ideas aren’t worthy of your attention.

What matters is you collect them all, so you can later go back and analyze them one by one to see what ideas resonate with you the most.

The ideas we find along our journey are interconnected to something grand or miniscule.

So, if an idea isn’t worthy of your focus right now, scrape it off somewhere.

Sometimes those ideas you scrape off will be helpful later on your creative journey.

The beauty of our creative journey is its unpredictability.

We can never measure the usefulness of the ideas we collect, but what we can measure is how well we can understand the concepts behind these ideas and how well they resonate with us the most.

Besides, learning is a creative journey full of ups and downs.
UX Writer, Pressed Copy
Jan 07, 2022
Jan 07, 2022
Wrote an article
Published a story
Shared a thought
+ 1

When life gives you lemons, make lemonade.


Have you experienced a moment in your life when things are in their proper places, and you’ve become comfortable with it?

Then life slaps you in the face with unexpected problems?

That was me last year.

2021 was a tough year for me. That year gave me a roller coaster ride.

I stopped using social media, and I disconnected from the online world to prioritize what truly matters to me during my hard times.

Glad that I survived, sorted out my problems, and reflected on my journey.

Now that my problems had subsided, I asked myself: 

“What truly matters to me at the moment?” 

Got my answer:

Discovering and developing my own authentic voice.

If we want to contribute something to any topic we care about the most, it’s important to differentiate our voice from the monotony of social media.

Why? That’s because people crave a different perspective.

Want others to listen to what you say? Have a unique perspective that you only have.

2022, for me, will be about:

  • Discovering topics I care about the most.
  • Developing my authentic voice.
  • Deliberate writing.

It’s time to be thoughtful, consistent, and diligent in making a difference.
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